The price drop flow that tells the people who were already watching
Something they were weighing up just got cheaper. The build is all in the rules that hold it back.
- InterestThey viewed it or saved it, recently
- MovementThe price falls past the floor you set
- PermissionThe line isn't excluded and they aren't capped
All three, or nothing sends
One watched item, one price change, and the rails that hold it
It runs off your price book as well as your catalogue, so we build it account by account.
The people who already looked at it
Nobody signs up for this one. You're in it because you viewed that item or saved it, recently.
The price on that item moves down
The flow watches your product feed, not a calendar. The event is a price that falls and stays down long enough to be a decision, not a mistake.
Four rules that decide whether it sends at all
This is the build. An alert with nothing holding it back is a discount tap left running.
Is the line on the exclusion list?
Read at send time, not at build time: the list changes whenever a promotion gets planned.
Have they had one of these lately?
The cap is what separates a useful alert from a discount habit. It counts on the person, not the product.
One item, the new price, and nothing else
Subject line · The one you were looking at costs less today
No code, no countdown, no second product. The news is the price, the link opens that item, and the send is short enough to read on a lock screen.
Is it still cheaper, and is it still there?
The check most builds skip. A reminder pointing at a price that's gone back up costs you more than the order was worth.
The reminder, while both are still true
Subject line · Still down, still here
The same item at the same price, said once more. Two sends is the whole flow: a third is a campaign nobody asked for.
The price goes back up
The flow closes and nobody hears a thing. That's the point of it.
The delay is a starting point. The interest signal is the one browse abandonment runs on, so the two share an exclusion list. Subject lines are drafts.
Why this isn't a sale campaign with a smaller list
One goes out on a date you picked. The other on the day the price moved.
A date you chose, and everybody hears it
- You pick the day, so the deadline does the arguing.
- It reaches the people who would have paid full price as well.
- It moves stock and makes the month. It lives in the calendar.
The day the price moved, and one person hears it
- The price picks the day, so there's no countdown.
- It goes to somebody who looked at that item, and nobody else.
- It closes a decision that was left open. It lives in the flow stack.
Run both. The exclusion list keeps them apart.
The other half of the same shelf
A shopper walks away for two reasons: it's gone, or today it costs too much. The restock alert answers the first. This one answers the second.
Where the flow revenue is published
Three programmes that report revenue flow by flow.
Revenue is the wrong reading here
A discount flow can lift revenue and cost you money in the same quarter. So we hold the build to these four, in your account, against its own history.
FAQs
What is a price drop flow?
A price drop flow is an automated email that goes to one person when the price of something they viewed or saved falls. The price change is the trigger, not a date, so nobody outside that audience hears about it.
What triggers a price drop email?
A price change on a product in your feed, matched against the people who showed interest in it inside a set window. We read the price again at send time, so a cut that's been reversed never reaches anybody.
How big does the drop have to be before it sends?
Big enough that a shopper would notice it on the page. We set that floor against your own margin and price history instead of a fixed percentage: a cut that matters on a considered purchase is noise on a consumable.
Will a price drop flow train people to wait for a discount?
It will, if you run it with nothing holding it back. Three things stop that: a cap on how often one person can get it, an exclusion list that keeps your core lines out, and a floor under the size of the drop.
How is a price drop flow different from a sale campaign?
A sale campaign is a date you choose, sent to a list with a deadline attached. A price drop flow is one message to one person about one item they already looked at, on the day the price moved. No code, no countdown.
Which products should never be in a price drop flow?
Core lines you don't discount, anything booked into the campaign calendar, and new season stock still selling at full price. Naming them is the first job.
Where a price alert sits beside the ten that earn
The eCommerce Email Automation Playbook
Twelve pages of decision trees: the ten evergreen automations, each with its trigger, delays, splits and exits. A price alert isn't one of them.
Fourteen more automations, drawn the same way
One automation each: the trigger, the delays and the checks.
- WelcomeThe first sequence after signup
- Site searchSearched, then went no further
- Category browseBrowsed a category, opened nothing
- Browse abandonmentViewed a product, then left
- Back in stockThe moment the stock lands
- Abandoned cartBasic and advanced, on one page
- Checkout abandonmentStopped at the payment step
- BirthdayOne date, given on purpose
- Post purchaseThe first order welcome
- ReplenishmentTimed to the reorder window
- Cross sellThe second product, not the same one
- VIPYour best customers, kept close
- WinbackThe dormant shopper, before sunset
- SunsetThe profiles that stopped reading
- The flow libraryAll fourteen, in one place
The channel is email marketing and the platform is Klaviyo. The map behind both is lifecycle strategy.
Shall we look at what your price changes already do?
Bring your Klaviyo login and the lines you discount most often. We'll count how many people are sitting on a saved item, and tell you whether an alert is worth building at all.
Book a call with our founder.
We're all about relationships built on trust, mutual respect and a shared vision for success. If that sounds like your vibe, let's make some waves together 🌊
