Ecommerce subscriptions and loyalty agency, built for consumables
We measure how long your product actually lasts and set the cadence to that. Then we reward the reorder, not the receipt.








The repeat numbers in four client accounts
The second order is the cheapest one you'll ever win.

Subscribe and save isn't a discount, it's the removal of a decision. It only pays on what people actually run out of.
Six mechanics behind an order nobody has to think about
Thirty days is easier. But a subscription is a promise about timing, and these six parts decide whether you keep it.

Cadence set from measured usage
We read the gap between repeat orders, then set the schedule to land just before empty. Thirty days is an app default, not a fact about what you sell.
One cadence per size, not per product
A bigger pack is a longer gap, not a bigger discount. Every size gets its own date on the same scale.
Flexibility that keeps people in
Skip, swap, push back and pause, all self serve on the account page. Somebody who can move the date doesn't need to cancel.
Rungs climbed by behaviour, not spend
One big order shouldn't buy the top tier. Cycles kept and months unbroken are the triggers, so the reward lands on the habit.
A cancel click is a conversation
One discount for every reason teaches people that cancelling is how you get a better price. So each reason goes to the thing that actually fixes it.
Churn read by cycle number
Where somebody leaves names the fault: cycle one is onboarding, cycle three is the cadence. We report it that way, not as one churn percentage.
Three accounts where the second order moved
Email led retention programmes, each one rebuilt around the reorder. Not the first sale.






LTV is the metric that decides who survives. A brand whose customers reorder every month beats one that buys every single sale at an ever-rising, margin-eating CAC.
FAQs

Why bother with a subscription when people can just reorder?
Because a reorder is a decision. Every decision is a chance to buy somewhere else. A subscription takes the decision away, and the revenue stops being something you win each time and starts being something you keep.
How will subscriptions and loyalty actually grow my business?
They fix the second order, which is the most expensive gap in ecommerce. Set the cadence to how long your product actually lasts, land the reward on the habit instead of the receipt, and you raise the orders per customer. Not the number of customers.
How do we get started?
Send us twelve months of repeat-order data and access to your store. We come back with the real gap between orders on each product, what your cadence is set to now, and which tier trigger we'd build first.
What is your pricing structure?
A scoped monthly fee on thirty day rolling terms, quoted once we've seen the catalogue and the repeat data. No setup fee, no minimum term.
My catalogue is unusual. How do you set a cadence for it?
Per product, not per account. We read the gap between repeat orders on every size and format you sell, then set the schedule to land just before empty. A bigger pack is a longer gap, not a bigger discount.
Can you help with segmentation?
Yes. Subscribers, lapsed subscribers, one-time buyers who reorder anyway, the tiers above them: none of them behave the same, so each is held as its own audience and messaged on its own rules.
How do you get people onto a subscription in the first place?
On the product page, in the post-purchase window and inside the flows you already run. You're selling the timing and the convenience, not a deal. A discount is the last lever we reach for.
Can you work with my current store or subscription app?
Yes. We build on Shopify subscriptions, Recharge, Smile and LoyaltyLion, then wire them into Klaviyo so the schedule, the tier and the order history all read in one place.
How do you stop the reminders clashing with everything else?
Anyone inside a live purchase journey comes out of the campaign calendar, so the flow doing the work doesn't get talked over. One suppression list, shared with email and SMS. Not one per channel.
Is the data handled properly?
Consent, payment tokens and order history stay in your own accounts, under your own contracts with the platforms. We work inside them, we don't hold a copy, and our access is on your invitation only. It's your data.
How often will a subscriber hear from you?
Enough to know what's coming and when. No more than that. A pre-billing notice, a dispatch note and the odd education send, because the product's own cadence sets the messaging cadence.
Do you handle the design and the copy?
Yes, all of it. The account page, the emails around each cycle, the tier artwork: same team, your brand, your own accounts. You never have to write a reminder yourself.
Do you test the programme?
Yes. Cadence, the flexibility controls, the cancel routing, the tier triggers, sometimes several at once. A subscription moves slowly, so every test runs long enough for placed orders to decide it.
How do you handle cancellations?
We route each reason to the thing that fixes it. Too much already pushes the date back. Too expensive offers a smaller size on the same date. A discount is the last answer, never the only one.
What do you actually report on?
Repeat purchase rate, the gap between order one and order two, active subscribers, and revenue per customer over twelve months. Churn goes in by cycle number, not as one figure: where somebody leaves tells you what broke.
Will I have access to reports and analytics?
Yes. The dashboards live in your own accounts, so you can read them without us sitting there. Once a month we walk you through what moved and what we're changing next.
How quickly can I expect to see results?
A subscription reports on its own cycle length. A thirty day product needs about three cycles before the churn read means anything, and loyalty tiers take longer again, because the triggers are behaviours.
What the reorder reminder has to agree with
Where is your revenue leaking?
Up to four questions. One answer: what we'd fix first, and where to start on it.
How big is the brand?
Want to be our next subscriptions success story?
Send us twelve months of repeat-order data. In your growth consultation we'll tell you where the cadence is wrong and which tier trigger we'd build first.


Half an hour with Theo, our founder.
We're all about relationships built on trust, mutual respect and a shared vision for success. If that sounds like your vibe, let's make some waves together 🌊



