The three playbooks we run on real Klaviyo accounts, free to steal: the audit scorecard, the evergreen flow stack and the Q4 plan.
Working documents out of live Klaviyo accounts. Yours to run on your own.
Ten sale flows and campaign plays, from the September warm-up to the post-BFCM winback. Plus what to change in your evergreen flows while the sale is running.
and 8 more sections
Score your Klaviyo account out of 50 across five sections, from list growth to foundations. Then read your band off page two.
Every evergreen automation as a decision tree, with the splits, delays and exits drawn in. Welcome through to the dormant shopper, flow by flow.
and 7 more sections
A diagnosis, a build plan and a seasonal plan. Read them the other way round and you'll build flows you didn't need.
Twenty-five checks name which of the five areas is dragging the account down. Know that before you build a thing.
Build the automations your score says are missing, in the order the diagrams give you. Ten of them, logic included.
Q4 isn't a campaign that starts in November. It's a calendar that starts in September, and the BFCM playbook is that calendar.
A free download normally costs you an email address. These are the documents we work from, not the ones we wrote to collect addresses. Read all three, build the lot yourself, and that's a good outcome by us.
No. Every button here opens the PDF. All 30 pages of it, no form in the way.
The Email Flow Audit Scorecard. It's the shortest of the three at five pages, and it tells you which parts of the account are actually costing you money. Read the build playbooks first and you'll usually end up building flows you didn't need.
They're written from Klaviyo accounts, because that's what we build in and we're an official Klaviyo partner. The logic behind the flows, the splits and the delays transfers to any decent email platform, and the scorecard questions don't change.
Share them internally as much as you like, and run them on your own account. If you want to point somebody at them, link to this page instead of pasting the contents: they get corrected and added to, and a stale copy helps nobody.
That's the discovery call. We run the same checks live with your account open, then tell you which three fixes we'd make first. You keep that list whether or not you ever hire us.
No. If the approach fits after the first call, the full audit follows within 48 hours and we walk you through every finding on a second call. It's how we decide whether to quote, and how you decide whether to listen.
We run the same twenty-five checks live on the call, then name the three fixes we'd make first. Yours to keep either way.
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