The three playbooks we run on real Klaviyo accounts, free to steal: the audit scorecard, the evergreen flow stack and the Q4 plan.
The audit we start every account with, the flow stack we build and the Q4 plan we run. Pick one and it lands in your inbox.
The Black Friday plan we set live across client accounts, written down so it starts in September, not November.
Score your Klaviyo account out of 50 and find out which part of it is leaking revenue.
Every evergreen automation as a decision tree, with the splits, delays and exits drawn in.
A diagnosis, a build plan and a seasonal plan. Read them the other way round and you'll build flows you didn't need.
Twenty-five checks name which of the five areas is dragging the account down. Know that before you build a thing.
Build the automations your score says are missing, in the order the diagrams give you. Ten of them, logic included.
Q4 isn't a campaign that starts in November. It's a calendar that starts in September, and the BFCM playbook is that calendar.
The playbooks are how we build for the brands below, written down. Put them to work on yours.
The Email Flow Audit Scorecard. It's the shortest of the three at five pages, and it tells you which parts of the account are actually costing you money. Read the build playbooks first and you'll usually end up building flows you didn't need.
They're written from Klaviyo accounts, because that's what we build in and we're an official Klaviyo partner. The logic behind the flows, the splits and the delays transfers to any decent email platform, and the scorecard questions don't change.
Share them internally as much as you like, and run them on your own account. If you want to point somebody at them, link to this page instead of pasting the contents: they get corrected and added to, and a stale copy helps nobody.
That's the growth consultation. We run the same checks live with your account open, then tell you which three fixes we'd make first. You keep that list whether or not you ever hire us.
No. If the approach fits after your growth consultation, the full audit follows within 48 hours and we walk you through every finding in a second session. It's how we decide whether to quote, and how you decide whether to listen.
Up to four questions. One answer: what we'd fix first, and where to start on it.
How big is the brand?
We run the same twenty-five checks live in your growth consultation, then name the three fixes we'd make first. Yours to keep either way.
Half an hour with Theo, our founder.
We're all about relationships built on trust, mutual respect and a shared vision for success. If that sounds like your vibe, let's make some waves together 🌊
The BFCM Email Playbook. First, what best describes you?
Every play from the September list build to the post-BFCM winback loop.
We'll email you the playbook and the occasional retention idea. Unsubscribe any time. Privacy policy
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