Where is your revenue leaking?
Up to four questions about your brand, your flows and what hurts most. One answer: what we'd fix first, and where to start on it. No email needed to see it.
The free playbooks, and the scorecard
Diagnose, then build, then plan the quarter.
Email marketing, flows first
Flows and campaigns that turn first-time buyers into repeat customers
Campaign management
The calendar, planned a month ahead
Lifecycle strategy
The map behind every flow, campaign and touchpoint
Email marketing, deliverability first
Authentication, sender reputation, list hygiene, sunsetting
Subscriptions and loyalty
Programmes that make repeat purchases the default, not the exception
Email marketing, after the first order
Flows and campaigns that turn first-time buyers into repeat customers
WhatsApp and SMS
The channel your customers read in the first five minutes
Direct mail
Postcards wired into your retention stack, not landfill
Earlier than seven figures, the free playbooks will get you further than a retainer would. With nothing running yet, start with the Automation Playbook: it draws the core ten flows as decision trees, so you can build them yourself.
Earlier than seven figures, the free playbooks and the scorecard will get you further than a retainer would. Your flows are already running, so score them first: diagnose, then build, then plan the quarter.
Most accounts need both flows and campaigns, and we build the flows first. Welcome, then abandoned cart, then post purchase: those three are where an empty account gains most, soonest.
This one is for brands whose flows are already built. Flows answer your customer, campaigns answer the calendar, and the calendar gets planned a month ahead.
Flows built one at a time end up talking over each other, and tweaking a flow never catches that. The map looks at the whole run, and the stage with the deepest drip gets built first.
Before anything gets rewritten, make sure the sends are landing. Not glamorous, but it's why your sends land in the inbox and not the promotions tab.
The second order is the most expensive gap in ecommerce, and a subscription takes the decision away, on a cadence set to how long your product actually lasts.
When one lasts a good while, the second order has to be something else. The post purchase flow turns a first order into a second one, and cross sell sells them the second product, not another of the first.
The phone is the most direct line you own, and the least forgiving. So we build the permission it runs on first.
A postcard doesn't get filtered, buried or skipped for a weak subject line. Cards fire off the same Klaviyo and Shopify events as your email, and every drop keeps a holdout.
Bring your Klaviyo login to the call.
Send us your answers
They come to us with your name, so you won't have to explain them twice.
The rules, in the order they run
No score behind the scenes. The first rule your answers fit gives the answer.
- Under seven figures, with no flows running yetThe free playbooks, and the scorecard
- Under seven figures, with flows already runningThe free playbooks, and the scorecard
- No flows running yetEmail marketing, flows first
- The flows are built, but campaigns go out when somebody remembersCampaign management
- Plenty is built, but email revenue has gone flatLifecycle strategy
- Fewer and fewer people open anythingEmail marketing, deliverability first
- Customers buy once, and they use it upSubscriptions and loyalty
- Customers buy once, and it lasts them a good whileEmail marketing, after the first order
- Beyond the inbox, on their phoneWhatsApp and SMS
- Beyond the inbox, through the letterboxDirect mail
FAQs
Is the answer a proposal?
No. It's the first thing we would look at, worked out from the rules printed on this page. A proposal comes once we have seen your account, in writing, with no hidden fees.
Do I have to give you my email to see it?
No. The answer shows as soon as you answer the last question. Sending your answers to us is optional.
Why only one answer?
Because the stage with the deepest drip gets built first, not the one that's quickest to switch on. Fix that, then the next one.
We're not at seven figures yet. Is there any point?
Yes, just not a retainer. Take the free playbooks and the email flow audit scorecard. They'll get you further than a retainer would.
What happens if I book a call?
Half an hour. You tell us what you've tried, what worked and what didn't. We tell you where we think the revenue's leaking and what we'd fix first.
Want to check the answer against your account?
Bring your Klaviyo login. We open your account and name the first fix, and if you like our approach, we carry out a full audit of the account within 48 hours.
Book a call with our founder.
We're all about relationships built on trust, mutual respect and a shared vision for success. If that sounds like your vibe, let's make some waves together 🌊
