Ecommerce SEO agency for stores, not blogs
The rankings worth having are commercial. We build the category, product and comparison pages that win them.
Four page types, four jobs
One commercial query offers four slots, and a different page of yours wins each one.
- The answer boxAssembled from pages that are crawlable, structured and worth citing. Second scoreboard, same programme.
- Your category pageThe money page. Keyword mapped heading, real copy above the grid, and facets that only become URLs where there is demand.
- Somebody else's pageWhere you cannot rank, you get cited instead. That is earned coverage through digital PR, never a rate card placement.
- Your buying guideCatches the buyer mid-decision, answers in the first screen, and links into the category page that takes the order.
Search volume tells you how many people type a phrase, not whether any of them will buy from you. A term joins the roadmap once we can name the page type that wins it.
Where ecommerce rankings are actually won
Rankings are lost in the plumbing far more often than in the writing.
- 01
Crawl control and indexation
We decide what a crawler may reach in the navigation and the robots rules, rather than noindexing the mess afterwards.
- 02
Category and product architecture
Category pages are the money pages, so they get the keyword mapped heading, real copy above the grid and product schema at catalogue scale.
- 03
Content briefed from the results page
Every guide is briefed from what already ranks, so it answers in the first screen and feeds the category page beside it.
- 04
Internal links with a job
Guides, comparisons and products link into the page that can take the order, and template links that exist for no reason get pruned.
- 05
Digital PR, and where the links point
Links are earned through coverage worth publishing, and which page the coverage points at is agreed before the campaign runs.
- 06
Reporting tied to revenue
The same panel in the same order on the first working day of the month, with organic revenue and orders at the top.
Retention programmes, written up in full
FAQs
How long does SEO take to work?
Honestly: months, not weeks. Technical fixes and quick wins can move numbers early, but the compounding gains build over one to two quarters and keep building after. That timeline is exactly why the channel is valuable, it's the moat your competitors can't buy overnight.
Is SEO still worth it with AI search changing everything?
Yes, and arguably more so. AI answers are built on sources that are crawlable, structured and authoritative, the same qualities classic SEO builds. We run SEO and AI SEO as one programme with two scoreboards; the foundations are shared.
Can you work alongside our content team?
Happily. We can brief, edit and optimise while your team writes, or produce everything end to end. What matters is that content ships against the keyword map instead of drifting to whatever felt interesting that month.
What is your pricing structure?
Monthly programmes sized to scope: technical, content and authority work in whatever mix your situation needs. A standalone audit is available as an entry point, priced so it pays for itself in the roadmap it produces.
What does the first month look like?
Full technical crawl, analytics and Search Console review, keyword and competitor mapping, and a prioritised roadmap: what to fix, build and write, in what order, and why. Then the fixing starts, we don't sell audits that gather dust.
Do you build links?
We earn them. Digital PR campaigns, data stories and content worth citing, the links that actually move rankings and survive algorithm updates. No bought placements, no networks, nothing that puts the domain at risk.
How do you handle faceted navigation and filters?
Carefully, because it's where ecommerce SEO lives or dies. Index the facets with search demand, control crawl of the infinite combinations, and keep canonical signals clean, so Google spends its crawl budget on pages that can rank.
What metrics do you report?
Rankings for the mapped keywords, organic traffic and, most importantly, organic revenue and orders. Plus leading indicators: indexation health, crawl stats and authority growth, so you can see the engine building before the revenue lands.
Can you guarantee rankings?
No, and nobody honest can. What we can show is the method, the momentum and the numbers as they build. If a keyword map isn't working, the data shows it early and we adjust.
Will SEO work for a new store?
It's harder and slower from a standing start, and we'll tell you that straight. Usually the right play early on is foundations plus a narrow keyword wedge while paid does the heavy lifting, then SEO takes over more of the mix as authority builds.
What runs alongside the search programme
Want traffic you stop paying for?
Send us your domain and we will run the crawl before the call, then tell you the three things we would fix first.
Book a call with our founder.
We're all about relationships built on trust, mutual respect and a shared vision for success. If that sounds like your vibe, let's make some waves together 🌊
