How GenePro drove $1.6M in email revenue in just five months
GenePro Protein had a big list going to waste. Five months of retention work turned the inbox into income.
A big list, going to waste
GenePro Protein sells high-quality protein supplements to a loyal following, and the mailing list was already there. The audience wasn't the problem. Email was still one of the brand's weakest channels, and three things were holding it back:
Deliverability issues
Emails were getting flagged as spam, or never reaching the inbox at all. Engagement and trust went with them.
Minimal email revenue
A big list, poor ROI, and a channel that barely showed up in the numbers.
No clear strategy
No plan for segmentation, personalisation or campaign optimisation. Every send was a shot in the dark.
Five things we changed
Copy and design overhaul
We rebuilt the copy and the design from scratch, in GenePro's own brand identity.
Pop-up optimisation
The on-site capture reworked, so more of the traffic already there joined the list.
Segmented customer journeys
Flows mapped to each segment, from first touch through to loyal repeat buyer.
Deliverability recovery plan
Authentication and the technical work behind it, to get GenePro out of the spam folder and back in the inbox.
Structured campaign cadence
A steady sending rhythm: enough to sell, never enough to burn the list.
Inbox to income
Five months, and email went from GenePro's weakest channel to one of its most reliable: $1.6 million in email-attributed revenue, a 161% lift in revenue from the channel, and more than twice as many customers coming back to buy again.
What stays in the account
Email earns for GenePro now, and it earns on customers the business had already paid for.
The rebuilt copy and design, the segmented customer journeys, the recovered deliverability and the sending cadence all live in GenePro's own Klaviyo account. Flows don't stop when a report does.
More case studies
Every figure here comes straight out of the client's own account, over the period stated beside it. We don't model, blend or annualise anything.
- Report
- GenePro Email Marketing Case Study
- Edition
- Case Study · Protein-Powered Profits
- Client
- GenePro
- Issued by
- Engage Commerce, official Klaviyo and Shopify partner
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