A digital PR agency for brands with something worth printing
We make the things a newsroom would commission on merit, then point what they earn at the pages that sell.
Coverage is not the product. Authority is: links an editor chose to give you, and proof a customer can check. One story, earned once, does both for years.
What a digital PR programme is actually made of
Production, outreach and the reactive lane, with no link farms, paid placements or guest post mills anywhere in it.
The headline test
Every angle is written as the headline we want a journalist to run, then gated on four questions: is it new, is it evidenced, would a stranger care, and does it point at a page that sells. Whatever fails is spiked in week one.
Data and research production
Surveys, your own order data and public datasets turned into a finding that survives an editor asking how you got it. The sample, the method and the working are published beside the number.
Media outreach and relationships
Personal pitches to the desks that cover your category, with regional and trade cuts behind the national wave. The relationships outlast the campaign.
The reactive lane
A watch on journalist requests, so your specialist is the quote in tomorrow's piece rather than a pitch the day after. It runs every week under retainer.
The asset the links point at
The story is built on your own domain and linked to the pages it supports. Coverage pointing at a page with no job is a scrapbook entry.
Reporting you can check
Every placement listed with the publication, the link status and the page it points at. Syndicated copies of one story are counted once.
The asset, the coverage and the contacts stay in your name
The campaign page sits on your domain, the study belongs to you, and pitches go out under your specialist's name. Nothing is rented, so the asset keeps collecting links after we stop pitching.
Retention programmes, written up in full
FAQs
How is digital PR different from traditional PR?
Same craft, different scoreboard. Traditional PR chases sentiment and awareness; digital PR is engineered to earn links, authority and search visibility as well as coverage. We measure it in rankings moved and referring domains, not clippings.
Does digital PR actually help SEO?
It's one of the strongest levers left. Authority from real, editorially given links moves rankings in ways on-page work alone can't, and it's the part competitors find hardest to copy. It also feeds AI answer visibility, models trust corroborated brands.
Can a niche brand get national coverage?
Yes, with the right story. Journalists don't care about your size; they care whether the story earns its place in tomorrow's page. Data and genuine expertise are the great equalisers.
What is your pricing structure?
Campaign-based or monthly retainer, depending on cadence. Each campaign is scoped with expected outputs up front, and reactive PR runs continuously under retainers.
What does a campaign look like end to end?
Ideation against the commercial goal, methodology and asset production, pre-pitch validation with target journalists, launch outreach, then a follow-up wave. Typically weeks from brief to first coverage, with the asset continuing to earn links after.
What if a campaign doesn't land?
It happens to everyone who's honest about it. Our protections: the headline test before production, pre-pitching to validate appetite, and reactive PR running alongside so the retainer is never all-in on one swing.
Do you handle bad press too?
Crisis management isn't our lane, and we'll say so rather than sell it badly. Where we do help is building the positive coverage base that makes a brand resilient before it ever needs defending.
What results should we expect?
Per campaign: placements and linked coverage on relevant, real publications. Over quarters: referring domain growth, authority metrics rising, and movement on the commercial keywords the authority was pointed at.
How do you report?
Every placement with its link status and publication quality, plus the downstream effects: rankings, referral traffic and AI answer citations where trackable. No padding the deck with syndicated duplicates.
Are the links guaranteed?
Specific numbers can't be guaranteed honestly, editors decide, not us. What's guaranteed is the method that reliably earns them and complete transparency about what each campaign achieved.
Where the authority gets pointed
Want coverage that compounds?
Tell us what your category is arguing about and which pages you need to move. We will come back with two or three angles a desk would take.
Book a call with our founder.
We're all about relationships built on trust, mutual respect and a shared vision for success. If that sounds like your vibe, let's make some waves together 🌊
