Shopify website designers and developers who build to a number
Stores designed to convert, not just to photograph well, and built to stay standing when a campaign lands.
Four decisions, pinned
- 1
The first frame
The image doing the selling loads first, at the size a phone actually shows it.
- 2
One price, no arithmetic
One price and one saving, rendered by the theme, not by an app that lands after the number was read.
- 3
One primary action
Add to cart owns the visual weight, express wallets sit underneath, and nothing else competes at that size.
- 4
Reassurance at the decision
Stock, delivery and returns answered where the doubt happens, not in a policy page linked from the footer.
What a Shopify build is actually made of
Not one design but six separate jobs, and the sale gets lost at whichever one nobody owned.
Theme architecture
Sections rather than hard coded pages, so your team moves a block or changes a headline without raising a ticket. Handover includes a recorded walkthrough.
Speed as a design constraint
The performance budget is agreed before anything is drawn, so a section that cannot fit inside it never gets designed. We test on real phones on real networks.
Checkout and the pages after it
A cart drawer that shows the delivery threshold, express wallets, and no cost that appears late. On Plus, checkout extensibility and Shopify Functions rather than scripts bolted on.
An app stack priced in milliseconds
Every app spends part of the same performance budget, so each one is costed before it is allowed in. Most are refused.
Replatforming and the handle map
Shopify decides your URL structure, so the handle map and the redirects are signed off before anything moves. Search Console is watched daily through launch.
Every template built to a number
Each template is briefed with the one question it answers and the metric it is judged on. Session recordings and funnel data settle the layout, not taste.
What a store has to be built to feed
FAQs
Why Shopify over other platforms?
For most DTC brands it's the best trade of power against overhead: world-class checkout, a huge app ecosystem, and a platform team solving scale problems so you don't have to. We build on WooCommerce too where it's the right call; when we recommend Shopify it's because it fits your brand, not because it's the only thing we know.
How long does a build take?
A focused theme rebuild can ship in weeks; a full new store or replatform typically runs longer depending on catalogue size, integrations and content. You get a real timeline in the proposal, not a guess, and we work in visible milestones so you're never wondering where things are.
Do you work with our existing brand and designs?
Yes. If you have brand guidelines or designs, we build to them faithfully. If you don't, we design the store around your brand assets and your customers' buying behaviour, and you approve the direction before we build a single template.
What is your pricing structure?
Fixed-scope proposals for builds and migrations, so you know the cost before we start. Ongoing development runs as a monthly arrangement sized to your roadmap. No hidden fees, no surprise invoices.
Will the store be fast?
That's the point. Speed is a design constraint from day one: lean templates, optimised images, and an app stack that earns its script weight. We test on real devices and real connections before launch, not just lab scores.
Can we edit the site ourselves after launch?
Yes, and you should be able to. We build with Shopify's section architecture so your team can change content, build landing pages and launch campaigns without touching code. Handover includes a walkthrough of exactly how.
Will a redesign hurt our SEO?
Not if it's done properly. We map every existing URL, preserve or redirect it, carry over metadata and structured data, and monitor Search Console through launch. Protecting existing rankings is part of the build, not an optional extra.
Do you offer ongoing support?
Yes. Most clients keep us on for the roadmap: new landing pages, feature builds, seasonal campaigns and continuous CRO. You get a team that already knows your store instead of re-briefing a freelancer every quarter.
Can you connect the store to our email and retention setup?
That's the home advantage. We wire Klaviyo, pop-ups, tracking and the full retention stack into the build from day one, because we run those programmes too. The store, the ads and the email system get designed as one machine.
How do we measure whether the new store is working?
Conversion rate, revenue per session and Core Web Vitals, benchmarked before launch and tracked after. If a template underperforms, we find out from the data and fix it: the build ships with the measurement to prove itself.
The work either side of the build
Want a store that pulls its weight?
Send us the URL and what you spend sending traffic to it. You leave the call with the template we would price first, the number we would hold it to, and the performance budget it ships inside.
Book a call with our founder.
We're all about relationships built on trust, mutual respect and a shared vision for success. If that sounds like your vibe, let's make some waves together 🌊
