Teaser pop-ups: the small tab that keeps your offer on screen
A small tab at the edge of the screen that opens your sign-up form when it's tapped. Easier to ignore than a pop-up. On a phone, that's often the point.
- 130Teaser Pop-Up
- A subtle, interactive pop-up that appears partially on-screen to pique the visitor’s curiosity without being intrusive. Teaser pop-ups encourage interaction, often by hinting at an exclusive offer or piece of content, leading to higher engagement and conversion rates.
- What it is
- A small tab that opens the full sign-up form on a tap
- In Klaviyo
- Added to a pop-up, flyout or full page form, never an embedded one
- Shows
- Before the form appears, after it's closed, or both
- Goes away when
- The visitor completes that form's sign-up step
The second chance for a visitor who closed your pop-up
Somebody closes your pop-up to look at a product. Ten minutes later they've decided they like it, and they go looking for the offer. Without a teaser, it's gone.
That's the teaser's main job. Klaviyo will show one before the form appears, after it's closed, or both, and it stays on every page until the visitor signs up through that form. Start by showing it after the form's been closed. It adds nothing to the interruption you've already made.
Related terms
FAQs
Is a teaser better than a pop-up on mobile?
Gentler, not better. A teaser keeps the offer visible without covering the page, so it suits phones and content pages. A pop-up asks directly, and some people only sign up when they're asked. Plenty of shops run both: the pop-up once, then the teaser after it's been closed.
Why is my Klaviyo teaser still showing to people who've signed up?
Usually because they signed up somewhere else, through the footer or another form, or they're customers the form hasn't been told to skip. A teaser only hides once someone completes its own form's sign-up step. Set the form to skip existing Klaviyo profiles and most of it stops.
How is a teaser different from a flyout form?
A flyout is the form itself, sliding in from a corner with its fields showing. A teaser is only the tab: a few words that open the form when somebody taps them. The flyout asks. The teaser waits to be asked.
Rather we explained it on your own account?
Bring your Klaviyo account to a growth consultation. We'll walk through what this means for your numbers, in plain English, and what we'd fix first.
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